The web is a big place, and keeping track of products you find can become a real headache. If you find yourself saving links in emails, placing items in multiple baskets or letting tabs pile up, you're doing it wrong :) and risk losing track of the products you love; simply create a list, save it to Booly and your items will always be there, one click away.
Lists and groups are where you save and/or track your products. You can add new lists from your profile or add them while you're Saving an item. Create as many lists as you like, and you can always edit them if you ever need to change the names or descriptions.
Sub groups allow for a deeper level of organisation within your lists, for example you might have a list for Fashion, containing several sub group such as Shoes, Dresses, Tops and Accessories
Just like lists, you can add new sub groups from your profile or add them while you're Saving an item. Feel free to create as many sub groups as you like.